Snapchat?
Snapchat is an application on your smartphone that allows users to take pictures or videos and send them to others that use the application. Videos are typically limited and there are many features associated with the application such as picture filters including filters called Geotags that change depending on your location. Snapchat also has a story feature that allows users to post to their personal story that all of their followers can view at any time.
Now, enough of the run-of-the-mill informative requirements of this blog. Your business needs to be on Snapchat right now and here is why:
According to Adweek, Snapchat recently launched a collosal expansion with a host of new Snapchat for business features. The biggest change will be Snapchat’s rollout of Snap Ads Between Stories. Which is just what it sounds like—ads will now start to appear between Snapchatters’ stories. They’re skippable, and won’t be inserted into the stories themselves, but will occasionally appear full screen with sound when Snapchatters transition from one story to the next.
Additionally, business ads will for the first time be certified by third-party agencies—not just by Snapchat itself, which has been the case up until now. Businesses will be able to choose additional actions when users swipe up on business content. Your business can send them to an extended video, direct them to a website or article (without leaving Snapchat), or prompt them to install another app.
If you’re still not convinced, we’ll just say “everybody who’s anybody is doing it.” Snapchat brought on 10 test business partners including Universal Pictures, Paramount Pictures, Verizon, Procter & Gamble, Warner Bros., and Express.
There is SO much Opportunity here....Do not miss it! Here are some statistics to prove it:
- An estimated 200 million monthly active users send 700 million photos or videos each day, with approximately 500 million views per day (this study is different than Snapchat’s which said there are 8+ billion video views a day).
- Snapchat has approximately 100 million daily active users.
- Snapchat reaches 11% of the US’s entire digital population. This might not seem like much, but when you consider how massive that population is, that’s still a decent reach.
- Snapchat was always among the top 13 apps downloaded overall (and sometimes in the top 3 for photo and video apps) throughout the full year of 2015.
- Snapchat was worth $16 billion as of May 2015.
- Snapchat has more users than Twitter and grew as much in one year as Twitter did in four years total.
- 76% of Snapchat users also online shoppers.
- Snapchat’s daily users are spending an average of 30 minutes a day in the app.
If this doesnt convince you that your business needs to figure out a way to get involved with Snapchat then maybe you it would make sense to realign the company strategy. If the strategy still has no intention of using Snapchat, maybe the target customer isn't here but I would have a tough time trying to reason using social media platforms such as Facebook or Twitter and completely ignoring Snapchat. I believe that there is an enormous amount of opportunity and is almost like an underutilized space of potential marketing efforts. Snapchat is extremely popular and I firmly believe companies of all types should at least take a look and see if they could benefit from Snapchat.
If you want to read more and find more information and a source that I acquired a bunch of knowledge from check out the following:
https://blog.hootsuite.com/snapchat-for-business-guide/
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